YouTube Shorts has become a vital tool for content creators looking to revitalize and grow their YouTube channels. After six months of focusing on YouTube Shorts, here are ten tips that can help you achieve better results.
1. Start with Repurposing Content
If you have short-form content on Instagram or TikTok, start by repurposing that for YouTube Shorts. Schedule it to post every single day for the next 30 days. This will help you test what videos work well for you and your niche. To remove watermarks from your TikTok or Instagram videos, you can use snaptick.app and snapinsta.app respectively.
2. Optimize Your YouTube Shorts Title
The first 30 to 40 characters of your YouTube Shorts title are the most important. This is because, on desktop and mobile, viewers only see about the first 30 to 40 characters of your title when scrolling through the home page. So, make sure to capture your viewer’s attention within these characters.
3. Use Pinned Comments for Call to Action
Instead of putting call to action links in the description, put them in the pinned comments of your video. This is because viewers are more likely to scroll through the comments than go to the description.
4. Use Emojis in Your Titles
Using emojis in your titles can help improve your click-through rates and view times. However, make sure the emojis are relevant to your video and title.
5. Use Desktop for Posting
While you can create and post your shorts through your phone, it’s recommended to finish the posting through your desktop. This is because desktop offers more capabilities and functions that can put your short at an advantage, such as title recommendations based on SEO and keywords, full description option, tags, and proper categorization of your video.
6. Select a Thumbnail for Your Short
As of now, you can only select a thumbnail for your short via phone. Having a thumbnail on your short can be extremely beneficial for your click-through rate because that’s what somebody’s going to see on the home screen.
7. Use Google Trends
Google Trends can help you figure out what’s trending on YouTube. You can see what trends and search terms are currently happening on YouTube right now and create videos on those topics.
8. Maintain Viewer Retention
To maintain viewer retention, make sure you’re talking right away when the video starts. Also, use closed captions and ensure something visually changes every five to seven seconds.
9. Make Sure Viewers Watch All the Way to the End
To ensure viewers watch your video all the way to the end, you can loop your videos or start by asking a question that you don’t answer until the last second or two of the video. Also, avoid telling viewers that your video is ending.
10. Adapt to Trends
Sign up for YouTube’s shorts report to stay up to date on the latest YouTube Shorts trends. You’ll be emailed twice a month with the latest updates to shorts, new features, inspiration, and content ideas of what’s currently trending on shorts.
Bonus Tip: Educate Yourself
Educate yourself from the source themselves. YouTube has created a playlist that teaches you everything you need to know about shorts. Utilize that playlist to your advantage and educate yourself.
Remember, these tips are not a one-size-fits-all solution. What works for one person might not work for another. So, experiment with these tips, see what works best for you, and adapt accordingly. Happy creating!
